LDNR embarrass Nike
Nike embarrassment after £10million 'Nothing Beats a Londoner' ad campaign hit by legal challenges
- Nike have run into trouble by using LDNR as an abbreviation for Londoner
- A sunglasses company have LDNR trademarked as one of their brands
- The ad features top stars including Mo Farah, Harry Kane and Eden Hazard
Ironically Jonathan van Blerk, who brought in the lawyers, used to work for Nike and launched their first sunglasses over 20 years ago. It is a considerable embarrassment to Nike that their own legal advisers did not spot the infringement before it launched last month.
A Nike statement, sent to business partners on Friday, read: ‘As the result of a legal dispute, with effect from 4pm on 16 March 2018, Nike must no longer use LDNR in relation to its business in the UK or elsewhere in Europe.
'This includes use in any form, whether the letters alone, as a hashtag on social media and as part of a logo. Other formulations of the letters, including LNDR, LDNER and LNDER must also not be used after that date.
'Nike must also ensure that we do not take steps that encourage, assist or result in any third party using these signs.’ Nike declined to comment and their PR agency Freud’s did not return calls.