LDNR takes on NIKE equals David taking on Goliath
LDNR or LonDoNeR makes a statement against big bullies NIKE.
The LDNR abbreviation was plastered on T-shirts worn by the celebrities in TV commercials and was also prominent on social media and at live events for Nike. Original ads were pulled in March after LNDR obtained an interim injunction to prevent the global athletic brand from using the abbreviation in its ads until the trial.
Court filings show that W+K created mock-ups of logos with “LDNR” in them on June 5, 2017, and presented them to two senior Nike executives, who responded positively, a day later.
“Nike have admitted that they carried out a trade mark search on June 6, 2017, and found the trademarks,” court papers said. “Nike have claimed privilege in respect of the search itself and any legal advice which may have been given as a result of it.”
The suit was first filed in January, just after the “Nothing Beats a Londoner” campaign was released.
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