Nike Loses the Right to Use ‘LDNR’ in Its ‘Nothing Beats a Londoner’ Campaign From W+K

Nike have had to pull “LDNR” abbreviation pulled from its Wieden + Kennedy-created “Nothing Beats a Londoner” campaign. The “LDNR” term is obviously very similar to the lesser-known company’s name.

W+K declined to comment, and Nike did not return a request for further information.

The judgment was served by the Intellectual Property Enterprise Court in London on Wednesday. It is unclear if Nike will appeal.

The campaign was released in January and featured some 258 young Londoners along with a series of cameos from celebrities and athletes including Mo Farah, Harry Kane, Dina Asher-Smith, Gareth Southgate and Skepta. It was intended to celebrate the city and its athletes, but the use of “LDNR” in ads was seen by LNDR as an infringement of its trademarked brand name, a view the judge in the case ultimately shared.